Privacy & Trust

Privacy isn't a
feature.
It's our foundation.

Yathrika is built around people—not
data collection. Your memories,
conversations, calendars, and
personal information belong to you.
We design every product with privacy
by default and security at every layer.

Yathrika privacy and data security illustration

Privacy
by Design

End-to-End
Encryption

Zero Data
Selling

Built Around
You

Your Privacy at a Glance

We never sell your personal data.

You can export or delete yourdata anytime.

You control what is shared.

We only collect what's necessary.

Your information stays encrypted.

Your data belongs to you.

Privacy by Default

Every Yathrika experience
starts with privacy enabled.
No complicated settings.
No hidden options.

You Own Your Data

Photos, calendars, notes,
memories and conversations
remain yours.

Transparent
Collection

We clearly explain what
information is collected
and why.

Built for Trust

Security and privacy are
engineered into every
layer of the platform.

Privacy Policy

Last Updated: January 1, 2026

Your information belongs to you.

We never sell your personal data, memories, photos, videos, or business information. Privacy is a core part of the Yathrika platform.

We collect only the information needed to provide our services, including:

  • Account information (name, email, password)
  • Profile information
  • Device information
  • Usage analytics
  • Optional content you choose to store

Depending on the mode you use, Yathrika may securely store information such as:

Personal Mode

  • Memories
  • Photos & videos
  • Family calendars
  • Notes
  • Travel plans
  • Shopping lists

Student Mode

  • Study plans
  • Assignments
  • Vocabulary progress
  • Flashcards
  • Academic reminders

Business Mode

  • Digital menus
  • Promotions
  • Business branding
  • Product information
  • Images & videos

Your information is used to:

  • Create your account
  • Synchronize your devices
  • Deliver platform features
  • Improve performance
  • Provide customer support
  • Process hardware purchases
  • Protect your account
  • Prevent fraud

We never use your information for advertising.

Some Yathrika features use AI to enhance your experience.

Examples include:

  • Smart scheduling
  • Memory organization
  • Study assistance
  • Business recommendations

Your personal information is never sold or used to train public AI models.

Hardware purchases are processed through trusted payment providers.

Yathrika does not store:

  • Credit card numbers
  • CVV codes
  • Bank account passwords

We protect your information using modern security practices, including:

  • Encryption in transit
  • Encryption at rest
  • Secure authentication
  • Access controls
  • Continuous monitoring
  • Regular security updates

You may request to:

  • Access your information
  • Update your information
  • Export your data
  • Delete your account
  • Restrict processing where applicable

We respond to verified requests in accordance with applicable laws.

We use cookies and privacy-focused analytics to:

  • Keep you signed in
  • Remember preferences
  • Improve reliability
  • Measure performance

We do not use cookies for targeted advertising.

You Have Full Control

Your data. Your choice. Always.

Download your data

Get a copy of all your data
whenever you want.

Delete your account

Permanently delete your account
and all associated data.

Manage permissions

Choose what Yathrika can
access and use.

Review devices

See and manage all devices
connected to your account.

Manage cookies

Control cookies and similar
technologies used.

Request support

Our privacy team is here
to help you.

Security Standards We Follow

Enterprise-grade security for your peace of mind.

AES-256Encryption

Privacy byDesign

End-to-EndEncryption

Zero TrustArchitecture

ContinuousMonitoring

Enterprise-gradeSecurity

Your Data Journey

End-to-end protection every step of the way.

01

You create content

Photos, notes, events, memories & more.

02

Encrypted immediately

Your data is encrypted on your device.

03

Stored securely

Encrypted data is stored in secure servers.

04

Available only to you

Only you can access your information.

05

Delete anytime

You can delete your data whenever you want.

Frequently Asked Questions

Common questions about privacy and your data.

No. Yathrika never sells your personal information, memories, photos, student data, or business information.

You do. Your photos, videos, memories, calendars, and other content always remain yours.

Yes. You may request and export a copy of your supported personal information.

Yes. You may delete your account and associated cloud data, except information legally required to be retained.

Yes. Yathrika uses encryption in transit and at rest, secure authentication, access controls, and monitoring.

You can contact the privacy team at privacy@yathrika.com.

Privacy isn't something we add.It's something we build around you.

Contact Privacy Team